AkwaMagTM has mastered magnetic water softening through the use of our patent pending, award winning High Intensity MultipassTM  technology.  Our technology has been evaluated and supported by our partners including NASA Ames Research Center (testing underway for applications in space travel and at the International Space station), WETSUS (The centre for excellence in sustainable water technology), and San Jose State University. Our company was recognized at the 2014 Sustainable Brands San Diego Conference and The Cleantech Open 2013 (the world’s largest clean tech accelerator). AkwaMagTM technology succeeds where many other attempts at magnetic softeners have failed.

Click here for a video introduction to the AkwaMagTM



AkwaMagTM  has three major advantages over existing water softening technologies: it does not dischard. Unlike traditional salt-resin softeners, it does not discharge wasteful brine (grey water) or environmentally harmful salt or resin, it requires no maintenance, and it has unlimited capacity. AkwaMagTM converts dissolved lime-scale into a structure that is easily and safely removed from fixtures, pipes, appliances and equipment.

There is a lot of misinformation on the internet regarding water softening and the impact the magnetic field has on the calcium carbonate (the scale causing mineral). This is often based on anecdotal information and inadequately designed products. Fortunately, the effect of magnets on hard water and magnetohydrodynamics (the interaction between water and magnets) has been widely studied and published by scientists around the world (literally), a list of which can be found at the bottom of this page. The AkwamagTM  was developed with a deep understanding of magnetohydrodynamics!

The technology works by directing water through a strong, proprietary magnetic field, known as the High Intensity MultipassTM system in the Akwamag. While this process does not remove any calcium from the water, it changes the structure of the calcium carbonate, diminishing its ability to stick to surfaces.

The Science

Calcium carbonate mineral has two common, naturally occurring crystalline structures, Aragonite, which forms in long columns, and Calcite, which forms in small beads. . Magnetic water softening has been widely studied by scientists. Applied effectively it dissolves calcium and magnesium salts, and prevents them from scaling or fouling. Until now, efforts to bring the technology to market have failed because of inferior products caused by insufficient scientific knowledge.

AkwaMagTM products have been developed with a deeper understanding of magnetohydrodynamics (the interaction between magnets and moving water). We are partnering with NASA Ames Research Center, San Jose State University, and WETSUS to fully understand the underlying mechanism (why it works when it does work and why it doesn’t work when it doesn’t work). Our advanced High Intensity Multipass™ technology succeeds where other magnetic softeners have failed.

The AkwaMagTM Effect (Microscopic Level) 

The image on the left shows scaling effects, which is the result of untreated hard water. The image on the right shows water that has been treated by AkwaMagTM. This scale forms a different crystal structure that is easily broken down and will not clog or damage pipes, fixtures or equipment.

Untreated Micro


AkwaMagTM Effect (macroscopic level)

The differences are visible to the naked eye. There are no unsightly, difficult-to-clean stains on fixtures or equipment.

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Scientific Publications on Magnetic Water Softening 

 > Former Soviet Union (1969): Magnetic Water: Between Scylla and Carybdis, V. E. Klassen, Institute of Mineral Fuels of the USSR Academy of Sciences, Moscow, 1969, 25-27.
 > Former Soviet Union (1987): Effect of Physical Fields on the Crystallisation and Deposition of Calcium Sulphate, B. D. Sinezhuk, T.Y. Fedoruk, and S. V. Mal’ko,  Sov. J. Wat. Chem. Tech. 9, 407-410.
 > Chiba University, Japan (1991): Is a Magnetic Effect on Water Absorption Possible?, S. Ozeki, C. Wakai, S. Ono, J. Phys. Chem. Lett., 1991, Vol. 95, No. 26, 10557-10559
 > Cranfield University, England (1997): Magnetic Treatment of Calcium Carbonate Scale Effect of pH Control, S. A. Parsons, B. L. Wang, S. J. Judd, and T. Stephenson, Wat. Res. Vol. 31, No. 2, pp. 339-342, 1997
 > Purdue University (1997): Magnetic Treatment of Water Prevents Mineral Build-up, J. C. Quinn, T. C. Molden, Iron and Steel Engineer, Vol. 74, July 1997, pp 47-52
 > Baylor University, Texas (1997): Laboratory Studies on Magnetic Water Treatment and Their Relationship to a Possible Mechanism for Scale Reduction, K.W. Busch, M. A. Busch, Desalination 109 (1997) 131-148
 > Alberta Research Council, Canada (1997): Rapid Onset of Calcium Carbonate Crystallization Under the Influence of a Magnetic Field, Y. Wang, A. J. Babchin, T. L. Chernyi, R. S. Chow, and R. P. Sawatzky, Wat. Res. Vol. 31, No. 2, pp. 346-350, 1997
 > Imperial College, London (1999): Biological Effects of Physically Conditioned Water, A. Goldsworthy, H. Whitney, and E. Morris, Wat. Res. Vol. 33, No. 7, pp. 1618-1626, 1999
 > Kumar Process, lndia (2001): Potential Use of Magnetic Fields – a Perspective, C.V. Vedavyasan, Desalination 134 (2001) 105-108
 > Rand Afrikaans University, South Africa (2003): The Effectiveness of a Magnetic Physical Water Treatment Device on Scaling in Domestic Hot-Water Storage Tanks, C. Smith, P.P. Coetzee, and J.P. Meyer, Water SA Vol. 29 No. 3 July 2003
 > Tianjin Polytechnic University, China (2007): Quantitative Study of the Effect of Electromagnetic Field on Scale Deposition on Nanofiltration Membranes Via UTDR, J. Li, J. Liu, T. Yang, C. Xiao, Wat. Res., 41 (2007) 4595– 4610
 > University of Maribor, Slovania (2007): Influence of Magnetic Field on the Aragonite Precipitation, L.C. Lipusa, D. Dobersek, Chem. Eng. Sci., 62 (2007) 2089 – 2095
 > University of Copenhagen, Denmark (2007): Theory of Electrolyte Crystallization in Magnetic Field, H. E. Lundager Madsen, Journal of Crystal Growth 305 (2007) 271–277
 > Université Pierre et Marie Curie, France (2009): Effect of magnetic water treatment on calcium carbonate precipitation: Influence of the pipe material, F. Alimia, M.M. Tlili, M. Ben Amora, G. Maurinb, C. Gabrielli, Chem. Eng. and Process., 48 (2009) 1327–1332
 > National Taiwan University (2010): Effect of the Magnetic Field on the Growth Rate of Aragonite and the Precipitation of CaCO3, M. C. Chang, C. Y. Tai, Chem. Eng. J., 164 (2010) 1–9
 > Agrophysics Polish Academy of Sciences, Poland (2011): Effects of Static Magnetic Field on Electrolyte Solutions under Kinetic Condition, A. Szcze,  E. Chibowski, L. Hozysz, and P. Rafalski, J. Phys. Chem. A 2011, 115, 5449–5452
 > Northwestern Polytechnical University, China (2012): Evaporation Rate of Water as a Function of a Magnetic Field and Field Gradient, Y. Guo, D. Yin, H. Cao, J. Shi, C. Zhang, Y.M. Liu, H. Huang, Y. Liu, Y. Wang, W. Guo, A. Qian and P. Shang, Int. J. Mol. Sci. 2012, 13, 16916-16928